Advice
3 Ways To Upscale your Startup
Nov
1. Outsource Activities That Do Not Require Much Input from You
As a startup founder, you’re often working on a shoestring budget, so it’s natural to want to save money. However, activities that don’t require high-level decision-making can be outsourced. For example, if the founder needs an app or website developed and lacks the technical skills, outsourcing is likely the best option.
While outsourcing might seem expensive at first, it saves time and money in the long run by allowing founders to focus on core business areas that ensure fast growth and progress.
Find reputable companies or freelancers and outsource your more tedious or time-consuming tasks while you focus on growing your business. In a saturated market, your differentiator might just be how fast you implement innovative ideas.
Common tasks you can outsource:
- Social media management
- Marketing
- Bookkeeping
Every business has unique needs. Evaluate which tasks are consuming most of your time and free yourself to concentrate on core areas of your business.
2. Hire the Right People
Hiring your first employee(s) is a significant milestone for any startup. Avoid hiring someone solely because they look good on paper—look for passion, alignment with your vision, and the ability to grow with the company.
Anyone can learn how to answer interview questions like “Why should we hire you?” convincingly, so don’t rely on interviews alone. Instead, assign a practical task. For example, if you’re hiring someone for social media, give them an actual campaign or content calendar to develop. This helps you evaluate their real-world skills and fit for the role.
3. Invest in Good Content
Good content builds trust and positions your business as an authority. When people say “content is king,” they mean it—because good content can drive engagement, trust, and eventually conversions.
To get started:
- Research trending topics in your niche.
- Tailor content specifically for your audience.
- Use blog posts, interviews, and videos to deliver value consistently.
The key is consistency and usefulness. The more value you provide, the more customers will see you as a trusted brand in your space.